FCBStudios x Beyond The Box
Project
Net Zero Podcast - London Festival of Architects
Client
Fellden Clegg Bradley Studios
Location
London
In June 2021, we collaborated with FCBStudios to run a project with young people from across London, based on raising awareness around Net Zero Carbon.
We brought together five young Londoners under25 years of age from our network, each of whom had never before met, to form a group of producers. They were commissioned to produce a range of multimedia content, aimed primarily at a youth audience.
Our desire was to explore climate change with young people through a knowledge exchange to understand how to achieve Net Zero. From school strikes to Greta Thunberg, young people have been instrumental in bringing the climate emergency to the fore of mainstream debate.
Our team of producers worked collaboratively throughout June to create a series of podcasts, which explore in more detail what Net Zero Carbon is; tackling big questions such as 'who do young people feel is to blame', and what role they can play in 'righting the wrongs’
The team used their collective skills and experience to deliver a range of dynamic and engaging content, including:
Filming vox-pops and interviews with people on the street
Hosting in-depth round table discussions with guest contributors
Creating a ‘Zine’ using their graphic design skills
Social media take-overs to spread the message
Net zero Podcast
Our team of Content Producers worked collaboratively throughout June to create a series of podcasts, which explore in more detail what Net Zero Carbon is; tackling big questions such as 'who do young people feel is to blame', and what role they can play in 'righting the wrongs'.
Watch a Recording Of The Event
The team’s progress was recorded as part of the project. It culminated in a live event on the 29th June 2021, where the Content Producers talked about their experiences, what they have learned along the way, and what we can do better to engage with a younger audience.
READ THE ZINE
Content Producer Shirin created a Zine targeted at a young adult audience, which details what the team discovered when seeking to discover, “What the hell is Net Zero?".
Read the Zine
Meet the Content Producers
